Project Overview:

The reputation of cognac is slowly changing—it is no longer viewed as an old man’s drink. With access to more information online, the younger imbibers are finding out that it’s such a versatile drink that you can have day or night—neat, iced or mixed. However, most are scared off by the perceived exclusiveness (and price point) of Hennessy. Our ambition is to demonstrate that the brand is not just about luxury but also about creating a welcoming and approachable experience, to be inducted into the Hennessy experience.