TIGER SOJU X ZOUKOUT
Location: Resorts World Sentosa Beach
Agency: Fabrik Asia
Creative Director: Errol Tan
3D Design Studio: Blaq Den Creatives
3D Design Lead: Saul Ybanez
Project Overview:
'Make The Twist' guides our ZoukOut activation, inspiring fresh and innovative expressions by reimagining the familiar. It's a call to action, an invitation to infuse the conventional with the unconventional. It reminds us that the Uncage spirit of the Tribes of Tomorrow know no bounds, and the future belongs to those who dare to remix, reinvent, and revolutionize.
Set Design & Build:
Taking the bold energy and vibrancy, inspired by the streets of Asia, and giving it a modern futuristic spin. It’s about mixing up textures and materials, modern structural formats with organic forms. The build needs to look familiar yet given a new spin. Inviting, surprising and eye-catching.
Engagement & Activation
Our onsite activation encourages you to unlock your creativity. It’s all about mixing up different creative expressions. Stations or pods allow you to create your own mash ups and remixes. Could we use AI and technology, and with your input or prompt, create a visual motion piece that pulses to the music playing at the moment? A style remix station to help you express your hidden Tribe allegiance—Show Your Stripes.




