Creative Inspiration: An Australian Energy Pioneer with more 60 years of history requires a considerable level of attention and finesse to accurately express its brand offer. The expansive Australian environment, coupled with the pioneering spirit behind the Santos brand is captured in the brand design language of the new campaign. It is a vibrant and relevant expression of the journey Santos has undertaken to this day.
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Serving as our creative inspiration, we will honour the brand attributes of the brand in our creative approach that will be:
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Tone of Voice
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• Authentic
• Expertise
• Committed
• Accessible
• Confident
• Dynamic
• Modern