Design Approach.
A successful exhibition booth relies on both visual & brand presence and activating this in a physical & tactile manner will be crucial to flawlessly express an impactful experience...
The look and feel will be inspired by ‘Build On’. And with the combination of juxtaposition structural elements, shape, color, finishes, dynamic lighting, brand imagery and messaging will create an exclusive yet inviting booth environment where visitors can engage with AWS’ innovative solutions & build relationships.

Design Attributes:
Strategic, confident, engaging, distinctive, sustainable, dynamic, connected.