Project Overview:
The Gaikindo Indonesia International Auto show is held every year and being the largest automotive exhibition in the region, Lexus demanded an amazing booth and experience for the Indonesian market.

Issue: To design and build manage a stand that exemplifies Lexus’ brand
message, values, and product USPs that will appeal to the Indonesian market.

Idea: Conceptualize and designed a hybrid look and
architecture that still strongly speaks the brand and to continue building
“amazing experiences” that gets better every year.

Results: One happy client. Best booth 5 years in a row. Sales that continue to
see Lexus Indonesia as the best performing market for the brand