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CAPITALAND
AN ENCHANTED JOURNEY
Project Type: Campaign Activation
Location: Plaza Singapura Singapore
Agency: Fabrik Asia
Creative Director: Errol Tan
3D Design Studio: Blaq Den Creatives
3D Design Lead: Saul Ybanez
3D Designer: Rommel Tignero
Project Overview:
Singapore, 14 November 2023 - Embark on an enchanted journey this holiday season as CapitaLand proudly unveils larger-than-life installations across 16 CapitaLand malls islandwide set in the whimsical world of POP MART. Three enthralling series of POP MART blind boxes - Disney Classic Fairy Tales Series, Disney 100th Anniversary Mickey Ever-Curious Adventure Series, and Disney Princess Fairy Tales Friendship Series - inspired by beloved Disney characters will come to life from 15 November with picture-worthy installations to ring in the festive cheer. Shoppers can also look forward to a mesmerising 360° multi-sensory journey with the Enchanted Express train installation and stand a chance to win exclusive shopping rewards to bask in the sheer joy of year-end festivities. Shoppers of all ages are invited to rediscover their favourite timeless Disney moments through festive-themed decorations, activities and more.









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